BASICS OF COLOR CHOICE

As discussed in the beginning, the selection of the proper color influences responses of visitors to our site. Pick a color according to the themes in those sites. For example, if the site contains information on colors choose a modern tourism. For example red, blue, orange, and others. The point is choose a color that "eye cacthing" for users to generate curiosity about the important information in those sites.

Indeed, the color selection of a site depends on the color favored by "the makers' own sites and tastes of voters. The web developer must follow the will of the buyer, that in fact the owner of the site. Web developers need to ask for references to a prospective buyer about the preferred color so that when until the development process does not happen very drastic change in color. Developers also may not force yourself to choose the color according to taste.

Color a site has its own meaning, and only the site owner knows about the meaning. Here there is discussion regarding the meaning of colors that can be applied when building a website that was professional. These colors have positive and negative meaning because the color is very emotionally affecting the viewer to determine next steps. Colors can be grouped into three sections: cool colors, warm colors, and neutrals.

Cool colors

: Blue, Green, Purple, turquoise and silver. Cool colors tend to be influenced to give a sense of calm for those who see it. Although used alone, these colors can have a sense of cold or impersonal, Here's the meaning of the colors in the cool category:

Blue

• Positive: solitude, love, loyalty, sense of security, confidence, intelligence, associated with science (sciences)

• Negative: coldness, fear, masculinity

Green

• Positive: pertaining to money, growth, fertility, freshness, (healing/treatment), healing, shade

• Negative: envy, jealousy, guilt, confusion

Purple
Purple is a combination of blue and red, therefore it is found in both the categories of warm or cool.

• Positive: the king, nobility, spirituality, luxury, Ambition

• Negative: mystery, moodiness

Turquoise

• Positive: spiritual, recovery, protection, sophisticated (sophisticated)

• Negative: envy, femininity

Silver

• Positive: glamorous, tall, graceful, smooth and sleek (sleek)

• Negative: dreamer, insincere

Warm colors: Red, pink, yellow, orange, purple and gold. Warm colors tend to have a passion for the effect of the beholder. Therefore when this color is used alone to stimulate, generating emotions of violence / severity and anger. Here is the meaning of the colors in the cool category:

Red

• Positive: love, energy, power, strength, pain, heat

• Negative: anger, danger, warning, impatience

Pink

• Positive: healthy, happy, feminine, compassion, sweet, humorous

• Negative: weakness, femininity, immaturity

Yellow

• Positive: bright, energy, solar, creativity, intellect, happy

• Negative: coward, irresponsible, unstable

Orange

• Positive: courage, confidence, warmth / friendliness, familiarity, success

• Negative: ignorance, sluggish, excellence

Purple
Purple color found in both cool and warm colors

• Positive: royalty, nobility, spirituality, luxury, ambition

• Negative: mystery, moodiness

Gold

• Positive: wealth, prosperity, valuable, traditional

• Negative: greed, dreamer

COLOR-NEUTRAL COLORS:

Brown, brown, ivory, gray, white and black. Neutral colors are a great selection to get along with a palette (painting), warm or cold. neutral colors is very good for backgrounds within a site. Add black to create a darker "and shade" of a primary color. Here are some meanings of some neutral colors:

Black

• Positive: protection, dramatic, serious, stylish/elegant, formality

• Negative: secrecy, death, crime / disaster, mysteriousness

Gray

• Positive: security, reliability, intelligence / intelligent, solid, conservative

• Negative: gloomy, sad, conservative

Chocolate

• Positive: friendly, earth, out of the house, longevity, conservative

• Negative: dogmatic, conservative Tan (fine wool which is still white)

• Positive: dependability, flexibility, kinky, conservative

• Negative: dull, dull, conservative

Ivory

• Positive: tranquility, comfort, cleanliness / purity, warm

• Negative: weak, unstable

White

• Positive: goodness, the state of innocence, purity, fresh, easy, clean

• Negative: winter, cold, distant

While there are no absolutes "justification" for coloring a website, you need to know the target audience, and considering their responses about the use of color.

Fundamental factors that need to be considered for the target users / visitors is the difference in age / age, differences in the level / grade, gender differences and the overall trend of color. Differences in age / age is the principal factor that should not be ignored. If the target is teenagers (ABG) and the kids, they love the bright colors, primary colors, primary colors red, blue, yellow and green. Unlike adults, older age, they will like the darker color, similar to the color of a group of neutral colors.

Class differences is another principal factor that has influence in selecting colors. A study in the United States have shown that the working class like the colors like blue, red, green, and others. While they are more educated tend to like the more obscure colors like taupe,
sky blue, celadon, salmon, etc..

Difference between the sexes is one obvious factor in choosing colors. Men tend to like cool colors (coo) such as green and blue, while women liked the warmer colors, namely red and orange. If we have the audience (listener / observer) both (male and female), which should consider mixing some colors from cool and warm colors.
By knowing the target audience and the different effects of color generated, we gain a greater ability to determine what the best color to attract visitors both men and women.

One more thing to note, web visitor typically using different monitors, different browsers and different operating systems. It's almost impossible to ensure that the colors that we make will be the same on each computer as well as printed. Do not just related to differences in computer different, but how do we try to make use of color to be consistent. How do we create a color palette for the company, brand identity, or product colors, consistency is key. Use the same color on all marketing efforts to create familiarity with the product or company. Consistency will help attract visitors. Colors displayed on the website must match the colors in the form pulikasi (booklets, flyers, pamphlets, and other similar).

My explanation about the basics of color selection above may be only a small portion, maybe there was another color selection tips are more than what you describe, well, hopefully these tips useful.

Posted by AsetCoin on Wednesday, April 21, 2010 - Rating: 4.5

Title : BASICS OF COLOR CHOICE
Description : As discussed in the beginning, the selection of the proper color influences responses of visitors to our site. Pick a color according to th...

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